Thursday, December 11, 2008

Necessity the Mother of Inventions

Necessity is the mother of all great inventions.

It’s not made the easiest way, but is made My Way! Every bottle of Ever Moist is made with the highest quality of ingredients, all organically grown, cosmetic grade Aloe Vera. Aloe is grown in Mercedes, TX and grown just for Ever Moist. You cannot purchase or find Aloe of this quality anywhere in the world. We own our own manufacturing plant. Quality is our concern. Every bottle is exactly the same quality. We do have to import the Tea Tree Oil from Australia where the trees are grown for the highest quality Tea Tree Oil available. Cost is not of concern, quality is our number 1 concern. Bottles, sprayers, and labels are made in Dallas, TX – Made In America. We are very proud of that fact, and unlike other companies who grow fast and outsource their manufacturing plants and procedures to foreign countries which in effect jeopardize the quality, we will never, no matter the saving potential, move to foreign soil for manufacturing. Having served 4 years in the US Army as an 82nd Airborne Trooper, we are very patriotic to our country. We at Born Too Fly LLC are living the American Dream. From the very first Feed Store in Argyle, TX, we chose not to have a National Distributor. We want to be in control of who is allowed to sell Ever Moist. I have physically been to every store where Ever Moist is carried from San Francisco, CA to Toledo, OH. We have said no to some major chain stores. Hurting or immediate cash flow, we believe in the small store owners – they helped us get our start and we do not want to sell to big chains that in effect hurt the small store owner. In order to keep our expenses down while marketing Ever Moist I have personally driven over 200,000 miles sleeping in my Suburban and showering in Truck Stops across the country.

We started with a small investment from some private individuals that believed in Ever Moist and us. I am proud of the Chevy Suburban that has over 300,000 miles and has not had any major work done to the original motor. Another example of Made In America!

Four years later we have over 200 stores selling Ever Moist and are selling to the world wide market to customers in France, Germany, Norway, UK, Australia, New Zealand and more through word of mouth and the Internet.

Born Too Fly LLC is a woman owned business. Having been a farrier of 20 years, who better to invent a product for horses hooves that actually works! Women seem to have a unique way of “problem solving” without taking things for granted. The products they use and recommend must work, and have something to back it up. Always wanting to help horses is why I became a farrier. From a small child and ever since I can remember, I rode and worked off our horses. The horse is dependent on their hooves being strong and pliable in order for them to expand and contract when the horse moves and bear the weight of the horse. During the hot dry seasons of western Texas the horses’ hooves resulted in being hard and dry to the point of cracking, splitting, and breaking.

When I discovered from all of the experimenting with the hoof products available, and none of them accomplishing the desired effect, I decided to revert to my childhood memories of how we took care of our horses. Having great grandmothers of Indian ancestry who always grew aloe vera and used it for every skin ailment known, including drinking it, I remembered something that is at the heart of Ever Moist. They would cut the aloe vera leaves, splitting them open and wrap them around the horse’s hoof, leaving it attached for awhile. This helped them to trim the horse’s hoof without it splitting and breaking.

Following some intensive study of Aloe Vera on the Internet, I found a gentleman in CA in his late 80’s that had grown Aloe Vera most of his life. I went to CA to learn all I could about this mysterious plant, something that Cleopatra used it in her bath water. Used for many centuries, the healing power of Aloe Vera is still a mystery. There are over 200 varieties of Aloe Vera and Ever Moist has the filet of over five different varieties. It is top secret how they extract the filet from the leaf. Frank and I tested and finally decided on the varieties that would soak into the horse’s hoof the fastest. The inclusion of Tea Tree Oil was recommended by my mother who was a cosmetologist for over 30 years. Tea Tree Oil is a natural antiseptic and also used to kill fungus under finger and toenails. It also acts as a preservative for the Aloe which is why we do not have to add any unnatural ingredients to Ever Moist.

There is over 10 years of my life in this bottle. We tested different containers to dispense the Ever Moist and came up with the bottle and sprayer that would deliver the spray thick and can actually be used as a flush if need be when the sprayer is fully open. The Tea Tree Oil will kill all bad bacteria and bad micro-organisms on the hoof and frog, without killing the good cells. So many products on the market today designed to kill thrush and other diseases of the hoof, also harm the good cells and in effect slow the healing process.

The frog of a horse’s hoof should feel like a pencil eraser. If too soft and mushy, thrush develops causing the horse to go lame. On the opposite side if the frog is too hard the percussion the horse endures could cause many other problems resulting in lameness. Ever Moist is a healing agent and applied consistently to either too dry or too soft and mushy, will result in a healthy hoof.

Having sold over 100,000 bottles with testimonials from horse owners, vets, farriers, dog owners, 4-H pig exhibitors, and people who use it on themselves, it is unbelievable as to the many benefits people are finding for this amazing product. Ever Moist is a product you should not be without.


  1. I believe this article will generate lots of interest especially from those of us that do not want chemicals on our horses

  2. Mechelle this is michelle.... Hope all is well!

  3. I logged a few miles in that Suburban with you, going to Wilcox, AZ in a straight through all nighter. And the 4th of July at the drags in Abilene, with the '81 Vette and the Rocky Mountain Thunder jet fuñny car... I really enjoyed that trip! Hope you are well, call me: 817-526-8446